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Feb 28, 2018

In this episode, Jason Hewitt shares the story behind a world-known brand of kitchen gadgets that got its start in the 1940's. Join him as he spins a yarn about the history of one of America's greatest household names; a name that has become synonymous with the product it created.


Feb 22, 2018

Host Jason Hewitt reveals the story behind one of the most ubiquitous and parodied slogans of modern history. With origins dating back to the years before World War II, the simple message was originally intended as wartime propaganda, but was never put to use. It was rediscovered in 2000 and has been shared and...


Feb 13, 2018

In this episode of History of the Brand, Jason Hewitt shares the story of the many cultural attributions to a common cluster of stars in the night sky, its most common name of Greek origin, and the it’s meaning to a company that refers to by a much different name; a company that has transformed the star cluster into an...


Feb 6, 2018

In the debut episode of the new "History of the Brand" name, Jason Hewitt tells a story of business triumph and family failure.  This brand came from nothing more than an idea and a young couple's investment of their life savings and has grown into a multi-billion dollar company with a ubiquitous presence across the...