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Nov 20, 2017

In this episode, Jason Hewitt tells the story behind modern day proverb "When it Rains, it Pours", and how these simple words were integrated into our language. The story uncovers the importance of table salt and the brand that perfected its distribution and manufacture; turning a once-rare, luxury good into a household commodity, and how efforts to advertise it nearly failed, because this major brand was more proud of their patented packaging than understanding what mattered most to their customers.